First 15 - Smart Enough To Start, Dumb Enough Not To Quit - A live online keynote + Decision Lab
First 15 - Smart Enough To Start, Dumb Enough Not To Quit - A live online keynote + Decision Lab
A one-day live online session built around a question most motivational speakers avoid:
How do you know whether something is hard because it’s worth doing — or because it’s actually a bad idea?
The morning session is a live keynote built around my first 100-mile ultramarathon attempt, with film clips from Once Is Enough. It’s not a hype story and it’s not about running. It’s a very honest look at what struggle, failure, embarrassment, doubt, and public expectations actually feel like when you’re in the middle of something you told everyone you were going to do.
The afternoon Decision Lab takes that same lens and applies it to a “colossal idea” you’re circling. Not to pump you up — but to pressure-test it. We’ll look at what’s genuinely hard versus what’s a warning sign, what preparation actually matters, how people quit too early (or too late), and how to decide in advance what quitting should and shouldn’t look like.
This is not motivation. There are no affirmations, no vision boards, no “everything happens for a reason.” It’s realistic optimism — the kind that assumes things will be uncomfortable, messy, and imperfect, and helps you decide whether they’re still worth doing anyway.
What’s included
Live keynote + Q&A
Afternoon Decision Lab workshop
PDF from the Decision Lab
Replay available for 7 days
Format & logistics
Live on Zoom
Two sessions (morning keynote, afternoon Decision Lab)
Capacity limited to keep discussion useful
If you’re looking for someone to convince you everything will work out, this probably isn’t for you. If you want clarity about whether to start, stick with, or walk away from something big — this is.


